DevaCurl

Client: DevaCurl
Services: Web Design & Development / Identity

Manufacturer of hair care products created specifically for people with curly hair.

Challenge  /  With weak visual brand consistency and little online presence, there was low awareness of the brand and what makes it unique in the marketplace.

Opportunity  /  Showcase hair care products made with natural ingredients and without sulfates, parabens and silicone. Provide curly hair instruction and tools that help people feel confident about their curly hair.

Solution  /  Worked with existing brand logo and color, carrying those elements through the DevaCurl website, sales literature and collateral materials. We increased brand visibility and built awareness of DevaCurl as a category leader, providing a new dialogue for people who have struggled with curly hair. DevaCurl sales increased. DevaCurl was acquired by Tengram Capital Partners in 2013 and Ares Management acquired DevaCurl in May 2017.